Born tells how closing the door really works for business
The gorgeous Born shops have always kept their doors closed. This is what MD Eva Fernandes has to say:
"When the heaters are on we always keep our doors closed at Born. We open the door for customers when they enter and leave our stores. This not only saves our heating bills and carbon footprint but ensures our customers get a friendly greeting and goodbye. As a company that sells green and ethical baby products it's important that we follow that ethos through in our business in everything we do. It's also reassuring for customers who have toddlers as they aren't worried about them running off. This has always really worked well for us, it's useful to be able to communicate that to our customers by way of the sticker on the door."
You'll find the shops at
64 Gloucester Road, Bristol BS7 8BH and
168 Stoke Newington Church Street, London N16 0JL
and if you like organic, natural toys and clothes you'll love them